Archives: June 2021

ZIPP Hookless Technology

If you’re new to this concept, this video is for you. We explain everything. We explain how hookless rim technology creates a seamless transition between the tire and the rim for improved aerodynamics. Hookless technology and Making You Faster.

35 Years of Legendary Litespeed Titanium

In 1986, Litespeed was born, and in 35 years, we've defined what's possible in titanium. The result? Victories from the most revered podiums world over—to your very own. Litespeed: 35 Years of excellence in titanium. #LegendaryTi

The new Lake CX201 Road Shoe

Taking comfort and fit to the next level is the CX201. Featuring an all new LAST with a wider/roomier toe box and a unique construction that offers a light weight and extremely breathable shoe with a generous forefoot platform that accommodates a multitude of foot shapes.

Litespeed Watia Gravel Titanium

Introducing the All-New Litespeed Watia. Gravel, Reimagined. Get an inside look from our lead designer, Brad Devaney.

Wolf Tooth B-Rad System

Details on the Wolf Tooth B-RAD product line.

Goodyear Eagle F1 Tires

The all new Ultra High-Performance Goodyear Eagle F1 bicycle tire. Available in 700x23, 25, 28, 30 and 32c widths.