Why not? Two words and a few rough sketches on a scrap of paper. From there into an idea, a mandate given the R&D engineers and designers at Argon 18: step outside the box, re-think the bike, overcome previous limitations, defy convention and take everything a few steps forward. Why not indeed? Make it lighter, more efficient, more comfortable, with better handling. Turn it into the ultimate flagship, a proud symbol for a company that has always been allergic to inertia, to resting on its laurels, to the status quo.