Founded in 1987 by Roland Cattin, TIME creates, manufactures and distributes highly technical bicycle products. TIME history began with a clipless bicycle pedal system designed to accommodate the biomechanical constraints of the rider.
In 1993, TIME began to diversify with carbon composite frames using Resin Transfer Molding (RTM) technology. TIME weaves its own custom tubular carbon layers in its RTM factory in France. This gives TIME’s engineers control of the technical characteristics of each carbon layer, as well as freedom of shape of the frame component parts.
TIME products gained fame in the early 1990s, when their pedals were used by multiple Tour de France winner Miguel Indurain. This was a major change for the field, in which LOOKhad been the most notable brand until then.
Today, TIME is one of the leading brands of carbon fiber racing bicycle frames and forks.
TIME's off-road pedals, use a concept TIME calls ATAC (Auto Tension Adjustment Concept). This concept allows release angle to be independent of spring tension. Among the most widely used pedals by both recreational and professional cyclists, 120,000 pairs are manufactured annually. They have also become a favorite of inner-city bicycle couriers, because of their small cleat size, ease of entry and exit, light weight, and reliability.
TIME created the first automatic pedal to provide a freedom of lateral and angular float, TIME pedals claim to considerably reduce tendinitis, a problem that many riders and especially professionals face.