Minneapolis (January 19, 2010) – Kelly Benefit Strategies Pro Cycling team announces Lazer Helmets, the Belgium based, oldest and most experienced helmet manufacturer as sponsor for the 2010 season.

“We stand for the passion of performance,” said Chris Smith of Lazer Helmets. “And so does the KBS pro cycling team. The team is very professional and we’re very excited about our partnership.”

Lazer Helmets will provide the Helium model to the KBS team in he 2010 season. The objective of the company is to find synergy between design, comfort and technology and the Helium meets these goals. Rollsys® Retention System for a comfortable and secure fit. Dual density foam for lightweight performance and safety. The Lazer Helium is the top choice for professional and elite cyclists.

“The KBS team has a great line-up of sponsors this season,” said Charles Aaron, President of Circuit Global Sports Management and Managing Director of KBS. “We are pleased to be able to partner with best in class sponsors like Lazer Helmets.”

Kelly Benefit Strategies Pro Cycling will enter the 2010 season with one of their strongest rosters yet. In 2010, the team will work to expand its international schedule, making a return to Asia in the early season for several races including the OCBC Cycle Singapore and the Tour of Thailand. The team will also make two trips to Europe, once in the spring to prepare for the Tour of California and again in the summer. To learn more about KBS Pro Cycling, please visit www.kbsprocycling.com